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SMS Server is a powerful, flexible SMS application designed and developed by STELLAR, that enable you to send/receive message to mobile devices with your computer. It has an easy to use user interface, and an excellent internal architecture. The application can use a GSM mobile phone attached to the PC with a phone-to-PC data cable or IP SMS technology to transmit and receive the message. Message Server works on Microsoft Windows XP, 2000, 2003 operating systems.
Benefits of SMS Technology
Customer Relationship Management
Marketing experts say that it is easier to make your existing clients spend more money, than to find new clients. This could be the reason why customer relationship management is becoming more important for many companies. Here is what you can do at a very low cost, simply by sending SMS message:
- Ask your customers whether they are satisfied with your product after a couple of weeks they have purchased the product, and offer them another product or service.
- Send SMS to your client once in a while to find out their plans that are relevant for your business.
- Send a greeting SMS for Diwali, Birthday Wishes, Anniversary Wishes, Christmas, New Year’s Eve etc.
Scheduled reminders and notifications
Scheduled SMS messaging can be very useful in businesses. Often it is required to remind people periodically, or to create notifications for future appointments and deadlines.
Scheduled message sending can also be used to improve your relationship with customers. It is possible to send a greeting for their birthday automatically, or to send them some advertisements periodically.
Workflow Automation
The goal of workflow automation system is to create an infrastructure, where the “Computer tells people what to do and not vice versa”. In other words the computer system of the company should manage the workflow and should make sure every employee gets the relevant information when needed. Most workflow automations systems use databases to store information related to the workflow. If the Stellar Message Server mobile messaging notifies the employees about certain events and tasks when they become relevant using SMS messages. Database triggers and stored procedures are fit for this purpose.
With SQL queries it is possible to provide mobile information retrieval services in these systems.
As an example, think of a large supermarket, where the computer detects that the stocks are running low on one of the products. In this case the computer automatically sends an SMS to the supplier to ship some more, and to an employee, to make sure that the supplier will deliver the products. If the shipment does not arrive by the time than the computer can send an SMS to the manager to check what the matter is.
Improved Marketing
The most successful companies in the world are marketing-driven. It means their success relies heavily on their marketing techniques. As David Cameron points out: “Future of marketing lies in enabling customers to talk to each other about your products, Why? Because they trust each other”. The problem with this approach is that it is hard to find a way to connect customers who are interested in the same product. One idea is to set up an SMS chat system to enable customers to talk to each other about your products.
Wireless Advertising
A large portion of company's income comes from clientele who visit them after advertisings. The reason for this is simple: very often sending SMS messages is the most efficient way to get someone's attention. If the URL of a website is sent to a mobile phone, the owner of the phone of the phone will visit the site with a high probability.
Debt collection
Companies often spend a lot of time and effort on collecting debts. A certain portion of the debt comes from customers, who forgot to pay their invoices on time. SMS is an efficient and polite way to remind somebody about an unpaid invoice.
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